More Difficult Than You Might Think: Bringing a Product to Market in the Eye Bank Setting
2017 Vol. 5, No 2 / More Difficult Than You Might Think: Bringing a Product to Market in the Eye Bank Setting
Authors
Christopher G. Stoeger, MBA, CEBT, Corrina Patzer, BA
Abstract
Bringing a new product to market in the changing landscape of an eye bank setting takes skill, perseverance, and intentionality throughout the entire organization. This article explores some of the key issues an eye bank should consider when taking a concept from idea to reality.
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